Knowledge Base

Insert or replace a tagline in your logo design using Canva’s intuitive text tools and layout features.

A tagline is a powerful tool for communicating what your brand is about — instantly. Whether it's a positioning phrase or a few clarifying words, it can give your audience a stronger sense of your company’s mission and personality. If you’re thinking about adding or updating a tagline in your logo using Canva, this simple process can help enhance your brand without disrupting the visual identity you’ve already built. Canva’s intuitive tools make it easy to insert or refine your tagline, align it with your existing logo, and maintain a clean, balanced look — even if you’ve never used design software before.

This step-by-step guide will walk you through everything from text placement and font matching to color selection and export settings, ensuring your updated logo remains professional, polished, and fully aligned with your brand’s visual style.

1. Open Canva and Create Your Workspace

1. Sign in to your Canva account at www.canva.com.
2. Click “Create a design” and select “Custom size”.
   • Recommended size: 1000 × 1000 px for a square layout.
3. This opens a blank canvas where you’ll insert your logo and begin editing.

2. Upload Your Logomax Logo File

1. Go to the Uploads tab in the left menu.
2. Click “Upload files” and select your SVG logo file.
3. Once uploaded, click on the logo to place it onto your canvas.

We recommend using the SVG version of your logo whenever possible. It allows you to scale the logo without losing quality and edit individual elements if needed. You can download your SVG file directly from your Logomax dashboard within 60 days after purchase.

Position your logo near the top or center of the canvas depending on where you'd like the tagline to appear.

3. Add a New Text Box for Your Tagline

1. Click the Text tab in the left toolbar.
2. Choose “Add a little bit of body text” (or press T on your keyboard).
3. Type your tagline — e.g., “Trusted Solutions for Small Businesses.”

Keep the text short and clear. Most taglines work best at 5–7 words max.

If you're updating an existing tagline, first select the current tagline, press Delete, and then insert your new text box in the same location.

4. Position the Tagline Below or Beside the Logo

Use Canva’s drag-and-drop functionality to position the tagline below, beside, or beneath the icon in your logo, depending on your layout.

Common layout options:

• Centered below the logo: Classic, versatile, and professional.
• Right-aligned or left-aligned with the text portion of the logo: Often used in horizontal designs.
• Under the business name only (in a stacked layout): Ideal for icons placed above text.

Use the “Position” tool in the top-right menu to align the tagline perfectly (e.g., “Center horizontally”).

5. Choose a Font That Matches Your Logo

Your tagline should complement your logo without overpowering it. Ideally, use the same or a visually compatible font.

Font selection tips:

• Choose a simple, clean font (sans-serif) if your logo is modern or minimalist.
• If your logo uses a custom font, match it as closely as possible.
• Avoid script or decorative fonts that reduce readability.
• Set the font size smaller than your business name to preserve hierarchy.

Canva Pro users can upload custom fonts. If you know your logo’s font, you may be able to match it exactly.

6. Adjust Spacing, Line Height, and Letter Spacing

Use Canva’s text settings to fine-tune your tagline:

• Font Size: Keep it significantly smaller than your main logo text
• Letter spacing: Slightly increase to improve legibility
• Line height: Adjust only if your tagline has two lines — aim for compact but readable
• Bold/Italic: Use sparingly, only if needed for emphasis

These settings are found in the top toolbar when your text box is selected.

7. Match the Tagline Color to Your Logo

To create visual harmony, use one of your logo’s existing colors for the tagline:

1. Select the tagline text.
2. Click the text color icon in the top menu.
3. Under “Photo Colors” or “Document Colors,” choose a shade already used in your logo.
4. If you have a custom brand palette, enter a specific HEX code for precision.

Avoid adding new colors unless they’re part of your brand — consistency builds trust.

8. Group the Logo and Tagline (Optional)

Once the layout and styling are finalized:

1. Select both the logo and the tagline by holding Shift and clicking each element.
2. Click “Group” in the top-right menu.

Grouping ensures they scale and move together, preventing misalignment in future designs.

9. Export Your Logo with Tagline

1. Click Share > Download.
2. Choose:
   • PNG for digital use (enable Transparent background if you’re a Canva Pro user)
   • PDF Print for printing on business cards, brochures, etc.
3. Set the quality to high or 300 DPI for sharp results.
4. Download and save your updated logo with tagline.

Be sure to keep a copy of the original logo (without the tagline) for use in spaces where simplicity is better — like app icons or small-format materials.

10. Maintain Brand Consistency Going Forward

After adding your tagline, use this updated version consistently in materials like:

• Business cards
• Presentation decks
• Email signatures
• Social media banners
• Website headers
• Promotional graphics

Consistency reinforces your message and helps your audience associate your tagline with your core brand identity.

Add Meaning Without Compromising Design

A well-placed, well-styled tagline can make your logo more meaningful — giving context, personality, and clarity to your brand. With Canva, adding or updating a tagline takes only a few minutes and requires no advanced design skills.

Final Tips:

• ✅ Keep your tagline concise and easy to read
• ✅ Match your font, spacing, and color to your main logo
• ✅ Always test alignment and sizing before exporting
• ✅ Export in high quality and with a transparent background if needed
• ✅ Save grouped and ungrouped versions for flexible use

Tagline updates are part of the free customization service included with your Logomax logo. You can request it directly from your dashboard within 30 days of purchase — no design work required.

With a refined tagline in place, your logo doesn’t just look professional — it speaks.