Knowledge Base

Safely convert and export your logo files across all major formats for maximum flexibility.

Your Logomax logo comes in professional vector formats designed for complete flexibility — but when preparing it for real-world use, it becomes essential to convert between logo formats in Adobe Illustrator (SVG, PNG, JPG, PDF, EPS) to match the technical demands of each platform. From a transparent PNG that’s perfect for websites and email signatures, to a CMYK PDF required by your print provider, every use case has different specifications that directly impact how your logo will look and perform.

Adobe Illustrator gives you full control over how your logo is formatted, scaled, and exported. Whether you're sending files to a developer, preparing marketing materials, or optimizing for mobile and web, Illustrator allows you to preserve sharp resolution, proper color profiles, and transparent backgrounds when needed. Converting your logo into the right file type isn’t just a technical step — it’s a key part of keeping your brand consistent, professional, and visually accurate across all channels.

This step-by-step guide will show you how to confidently export your logo into the most commonly used formats — SVG, PNG, JPG, PDF, and EPS — while ensuring that each version is perfectly optimized for its specific purpose. Whether you're sharing your logo online or preparing it for a high-end print run, you'll have the right tools and knowledge to do it right, every time.

1. Start with the Vector File (SVG or EPS)

Before converting anything, always work from your original SVG or EPS file included with your Logomax purchase.

You can download your SVG and EPS files directly from your Logomax dashboard within 60 days after purchase.

These formats are fully editable and scalable — which makes them the ideal source files for converting to other formats. Avoid using PNG or JPG as your starting point, since they are raster-based and will lose quality when edited or exported again.

2. Open Your Logo in Adobe Illustrator

1. Open Adobe Illustrator
2. Go to File > Open
3. Select your SVG or EPS file
4. Click Open
5. Group all elements (if needed) with Ctrl+G (Cmd+G on Mac) to maintain layout during conversion

You’re now ready to export your logo into other formats based on your needs.

3. Exporting to PNG (for Web and Transparent Use)

PNG is ideal for websites, email signatures, PowerPoint presentations, or any use where transparency and sharp display matter.

Steps:

1. Go to File > Export > Export As
2. Choose PNG from the format dropdown
3. Enable Use Artboards (to crop your logo precisely)
4. Click Export

Export Settings:

• Resolution: 96 PPI for web, 150–300 PPI for higher-quality display
• Background color: Select Transparent Background for overlay use
• Anti-aliasing: Choose Art Optimized (Supersampling) for smoother edges

Tip: Use PNG when you need sharp, clean logos with no background.

4. Exporting to JPG (for Blogs, Banners, Social Graphics)

JPG is useful for embedding logos into non-transparent images, like blog headers or social graphics.

Steps:

1. Go to File > Export > Export As
2. Choose JPG from the format dropdown
3. Enable Use Artboards
4. Click Export

Export Settings:

• Quality: Set to maximum (10 or 12)
• Color Mode: RGB
• Background: Will be automatically white — no transparency in JPG

Use JPG only when you do not need a transparent background.

5. Exporting to PDF (for Print and High-Quality Sharing)

PDF is the standard for printers and professionals. It preserves your logo’s vector quality and is ideal for documents, business cards, and flyers.

Steps:

1. Go to File > Save As
2. Choose Adobe PDF from the format dropdown
3. Click Save

Recommended Settings:

• PDF Preset: High Quality Print
• Preserve Illustrator Editing Capabilities: Checked (if you want to edit later)
• Compression: Maximum image quality
• Color Mode: Make sure your document is in CMYK if preparing for print (File > Document Color Mode)

Tip: PDF is the most printer-friendly format and can be opened on virtually any device.

6. Exporting to EPS (for Professional Printing and Design Software)

EPS is a legacy format used in traditional printing and compatible with older software like CorelDRAW or QuarkXPress.

Steps:

1. Go to File > Save As
2. Choose EPS from the format dropdown
3. Click Save

Export Settings:

• Preview: TIFF (8-bit color)
• Compatibility: Illustrator 8 or 10 (for broadest compatibility)
• Embed Fonts: Optional, unless your printer requests it

EPS is great for commercial printers or signage companies, especially when used with vector-based workflows.

7. Exporting Back to SVG (for Web, Developers, or Responsive Design)

SVG is perfect for websites, apps, or any scenario where you want your logo to scale smoothly across screen sizes.

Steps:

1. Go to File > Export > Export As
2. Choose SVG from the format dropdown
3. Enable Use Artboards
4. Click Export

Settings:

• CSS Properties: Presentation Attributes (for better styling compatibility)
• Decimal Places: 2–3 (higher precision gives smoother scaling)
• Responsive: Enabled (adapts to various screen sizes)

Tip: SVG files are editable by developers and can be animated or styled with CSS.

8. Organize Your Exported Files by Use Case

Create a folder structure that separates your logo files by purpose. For example:

/ Logo/

├── logo_primary.ai

├── logo_transparent_web.png

├── logo_blog_header.jpg

├── logo_print_highres.pdf

├── logo_for_printer.eps

├── logo_web.svg

This helps you find the right format quickly — and ensures you don’t accidentally use a low-resolution image in a professional setting.

Common Mistakes to Avoid

• ❌ Editing or converting a PNG or JPG (results in poor quality)
• ❌ Exporting without checking resolution or background color
• ❌ Using RGB color for print exports (can cause color mismatches)
• ❌ Flattening vector artwork unintentionally during export
• ❌ Forgetting to use “Use Artboards” (can lead to unnecessary white space)

Conclusion: Format Flexibility Means Brand Flexibility

Your Logomax logo was designed to work across every format and platform — and with Illustrator’s export tools, you can confidently convert your logo into the right format for every scenario.

Final Tips:

• ✅ Use SVG/EPS as your master files
• ✅ Export PNG for digital/transparent use
• ✅ Export PDF or EPS for print
• ✅ Export JPG only for use cases that don’t require transparency
• ✅ Always label and organize your exports clearly

Want to adjust your brand name, tagline, or colors before exporting? Logomax offers free customization within 30 days after purchase, available directly through your dashboard.

With the right format at your fingertips, your logo will always look as professional as your business.