Knowledge Base

Integrate a tagline cleanly beneath your logo text or symbol using typography tools.

A well-placed tagline can add meaning, memorability, and a touch of professionalism to how your brand is perceived — especially when positioned directly beneath your Logomax logo. Whether you're introducing a new slogan, reinforcing your brand's core message, or adapting your design for seasonal or campaign-specific use, it's important to add or update a tagline in your logo using Adobe Illustrator in a way that feels intentional, well-aligned, and visually consistent. This ensures your logo remains both flexible and on-brand across all platforms.

Adobe Illustrator — widely recognized as the industry standard for vector-based design — gives you precise control over font styling, alignment, spacing, and color, so your tagline feels like a natural extension of your existing logo. This step-by-step guide will walk you through how to insert or revise your tagline while preserving your logo's proportions, clarity, and original vector quality for both print and digital use.

1. Start with the Editable Vector File from Logomax

To make clean, scalable changes, always begin with your original SVG or EPS file — both included with your Logomax logo.

You can download these files from your Logomax dashboard within 60 days after purchase. Use them for editing in Illustrator to retain vector quality and structure.

Avoid using PNG or JPG files for editing text. These are flattened image formats and cannot be cleanly edited or scaled.

2. Open Your Logo in Adobe Illustrator

1. Launch Adobe Illustrator
2. Go to File > Open
3. Select your Logomax SVG or EPS file
4. Click Open

The full logo will appear on the artboard, ready for editing.

3. Ungroup the Logo for Flexible Editing

Before making changes, ensure individual elements are selectable:

1. Click the logo to select it
2. Go to Object > Ungroup
3. Repeat if necessary until all parts (symbol, brand name, tagline) are independently editable

Now you can reposition and adjust the layout freely without affecting the grouped structure.

4. Add or Replace a Tagline Using the Type Tool

To Add a New Tagline:

1. Select the Type Tool (T)
2. Click beneath your brand name
3. Type your desired tagline (e.g., “Professional Legal Templates” or “Built for Small Business”)

To Replace an Existing Tagline:

1. Click on the tagline text
2. Highlight and replace the content

Keep the message concise. A strong tagline is usually no more than 3–6 words.

5. Choose a Font That Complements Your Logo

Your tagline should support — not compete with — the primary logo text. Choose a font that aligns with your brand style and keeps the tagline legible at small sizes.

Tips for Font Styling:

• Use the Character panel (Window > Type > Character) to adjust:
  • Font family
  • Font size (typically smaller than the brand name)
  • Tracking (space between letters)
  • Line height and alignment
• Choose a clean, readable font — sans-serif fonts like Open Sans, Lato, or Helvetica often work well
• Use a lighter weight than your logo name to maintain hierarchy

Avoid using more than two different fonts in the same logo. Consistency is key.

6. Align and Position Your Tagline Precisely

To keep your layout balanced and professional:

1. Select the brand name and the new tagline
2. Open the Align panel (Window > Align)
3. Choose Horizontal Align Center to center the tagline directly beneath the main text
4. Adjust vertical spacing manually using arrow keys or the Transform panel

Leave enough space between the logo name and tagline — generally about half the height of the logo text. Too close feels cramped; too far breaks connection.

7. Match Tagline Color to Brand Aesthetics

Maintain consistency by matching the tagline’s color to your brand palette:

• Use the Eyedropper Tool (I) to pick the same color as your brand name or icon
• Or use the Color panel to apply a HEX, RGB, or CMYK color value directly

For digital use: use RGB or HEX
For print: switch your document to CMYK mode (File > Document Color Mode > CMYK Color)

8. Group and Save Your Updated Logo

Once your tagline is in place:

1. Press Ctrl+A (Cmd+A) to select all elements
2. Press Ctrl+G (Cmd+G) or go to Object > Group to keep everything aligned and locked
3. Save your working file as an AI file for future edits

Recommended filenames:

• logo_with_tagline.ai
• logo_tagline_white_on_black.svg
• logo_updated_tagline_2025.pdf

9. Export in the Right Format for Use

Depending on where your logo will be used, export accordingly:

For Web or Digital Use:

• Go to File > Export > Export As
• Choose PNG or SVG
• Enable Use Artboards if needed
• Check Transparent Background (for PNG)
• Set resolution to 150 or 300 DPI

For Print:

• Go to File > Save As
• Choose PDF (High Quality Print) or EPS
• Make sure your document color mode is CMYK

Always preview your export on its target platform (e.g., browser, PDF reader, print test) to ensure the tagline is clear and aligned.

Common Mistakes to Avoid

• ❌ Using an overly decorative or unreadable font
• ❌ Placing the tagline too close or far from the brand name
• ❌ Adding the tagline without checking alignment
• ❌ Forgetting to group the elements after editing
• ❌ Exporting from a raster format (JPG/PNG) rather than vector

Test your final logo with tagline at both large and small sizes to ensure legibility.

Conclusion: A Clear Tagline Adds Confidence to Your Brand

Adding or updating your tagline in Illustrator gives your brand a voice — while keeping your visual identity clean, professional, and scalable. With a thoughtful message and precise layout, your tagline becomes an integrated part of your brand’s personality.

Final Tips:

• ✅ Use the Type Tool to insert or update text beneath your logo
• ✅ Choose a complementary font and size
• ✅ Align and space your tagline professionally
• ✅ Match your color palette using HEX or CMYK values
• ✅ Export for the appropriate use (web or print)

Prefer not to edit it yourself? Logomax offers free customization of your logo’s brand name, tagline, and colors — just request it within 30 days after purchase through your dashboard.

A strong logo is more than an image — and with a clear tagline, it becomes a complete brand message.