Knowledge Base

Modify your logo’s colors using Canva’s editing tools while maintaining clarity and brand accuracy.

Your brand’s color palette plays a critical role in how your business is perceived — from professionalism and energy to trust and uniqueness. That’s why knowing how to change logo colors in Canva without quality loss is so important when refreshing your visuals or adapting them to new contexts. Whether you need to match your Logomax logo to an updated brand style, create a version for dark mode, or align it with new marketing materials, Canva offers a straightforward and accessible way to make color edits without compromising sharpness or consistency — even if you have no design experience.

This guide walks you through the steps to safely update your logo’s colors in Canva, explains which file types allow full color control, and helps ensure your edited logo remains crisp, clean, and true to your brand across all platforms.

1. Start with the Right File Format: SVG for Full Editability

To change individual colors in your logo, you must upload it in SVG format. SVG files are vector-based, meaning they retain their sharpness at any size and allow for element-by-element editing in Canva.

Not sure if you have the SVG file?

If you’ve purchased a logo from Logomax and didn’t request customization yet, you can contact us to receive the SVG version if it's available for your logo.

Note: PNG and JPG logos cannot be recolored inside Canva. These are flattened images and do not allow direct editing of individual shapes or text.

2. Upload Your Logo into Canva

1. Go to www.canva.com and sign in.
2. Click “Create a design” and select any size (1000×1000 px is a good square format).
3. In the left-hand panel, go to “Uploads” > “Upload files”.
4. Select and upload your SVG logo file.
5. Click the logo in your uploads to insert it into the canvas.

3. Ungroup the Logo Elements (If Needed)

Once your logo is on the canvas:

1. Click the logo once to select it.
2. If the color selection tool doesn't activate, click “Ungroup” (top-right of the toolbar).

Ungrouping separates the logo into individual parts — allowing you to select shapes, icons, and text independently to change their colors.

If your logo was designed with grouped elements, you may need to ungroup multiple times to reach all editable layers.

4. Change Colors While Preserving Clarity

Once you’ve selected a shape or text element:

1. Click on the color tile in the top toolbar.
2. You can now:
   • Choose from Canva’s default palette
   • Use your brand kit colors (if using Canva Pro)
   • Enter a custom HEX code for precise color control
3. Repeat for each element you wish to recolor.

Tips for Best Results:

• Stick to your brand palette for consistency across platforms.
• Use high-contrast colors for readability and impact.
• Keep a visual balance between symbol and text if your logo contains both.

Don’t forget to test your color changes on both light and dark backgrounds before finalizing.

5. Preview and Test Your New Color Scheme

Before exporting your edited logo:

• Zoom out to preview how your logo will look at smaller sizes
• Check legibility — especially if your colors are similar in tone
• Make sure no elements were accidentally left unedited
• Try layering the logo on sample backgrounds (white, black, brand-colored) to ensure versatility

If you want to create multiple color variations (e.g., a dark and light version), duplicate the page and apply each variation separately before downloading.

6. Export Your Recolored Logo Correctly

1. Click “Share” > “Download”
2. Choose PNG or PDF (Print) for best results
3. Enable “Transparent background” (Canva Pro feature) if you want to overlay the logo on different backgrounds
4. Make sure to export at high quality or 300 DPI for print
5. Click Download

Canva Pro is required to export with a transparent background. If you don’t have Pro, consider exporting with a solid white or brand-colored background instead.

7. Keep Your Brand Consistent Across Materials

Once you’ve finalized your new logo colors:

• Save the updated file in your brand folder
• Update your brand assets (website, email signature, social headers) with the new version
• If you create presentations, proposals, or print materials, replace old logo versions with your updated file
• Keep a record of your chosen HEX, RGB, and CMYK values for future consistency

Consistency in color application strengthens your brand’s professionalism, recognizability, and trustworthiness.

Common Mistakes to Avoid

• ❌ Editing JPG or PNG versions instead of the SVG
• ❌ Forgetting to ungroup elements before applying colors
• ❌ Using off-brand or inconsistent color codes
• ❌ Leaving parts of the logo in the original color by accident
• ❌ Saving with the wrong background or resolution

If you’re unsure whether you’ve applied the changes correctly, save a copy and come back to review it later — or ask a team member for a second look.

Conclusion: Easy Color Updates, Professional Results

Canva makes it simple to adjust your Logomax logo’s colors without losing quality — as long as you start with the right file and follow the right steps. Whether you're aligning with a new campaign, adapting to a background, or finalizing your brand palette, these edits can be done quickly and confidently.

Final Tips:

• ✅ Use SVG for full color editing
• ✅ Stick to your official brand colors
• ✅ Always preview on different backgrounds
• ✅ Export in high-quality format with the right settings
• ✅ Keep a backup of your original logo file for safety

Need your logo adjusted to fit your brand colors? You can request your free color customization directly from your Logomax dashboard within 30 days of purchase — no contact form or email required.